I saw this over at The Swarm. Woody Guthrie for Audi.
As always, make sure the parking brake is firmly engaged then, click pause on the music player located in the side bar before playing the YouTube.
5 reasons why this ad doesn’t appeal to me….
1. I’m not a fan of that kind of animation.
2. There was a big stink several years back when Jib Jab used “This Land Is Your Land” for one of their cartoon parodies and the publishing company that owns the rights to the Guthrie catalog sued Jib Jab. The publisher settled out of court after somebody figured out that they had neglected to renew the copyright. The publisher is also tied to the Woody Guthrie Foundation that claims they are dedicated to preserving Woody’s legacy. Just my opinion but, I’m thinking Woody would be more in to Jib Jab than Audi. I may be wrong but, who knows?
3. Syncing the master rather than just licensing a song seems more like an endorsement so it goes back to-Just my opinion but, who knows? Somebody or committee is making that judgment.
4. Many years ago I had a job as a driver at a car wash in California. My job was to drive each car as it came through and park it in a small lot crowded with attendants and customers. It could get pretty nerve wracking because the pace was fast and there were so many people milling about. Every morning I would get a mimeographed warning about how Audis had a tendency to jump out of park and in to gear for no reason. There were a lot of Audis coming through this place and the thought of one jumping in to gear was terrifying. This machine kills pedestrians.
5. Woody’s voice is so endearing and genuine singing nonsense phrases that this ad is bound to appeal to little kids who will grow up to be Audi owners because of it.





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