“We recognize that the subject matter of one specific image may have caused concern in some countries not directly affected by the advertising. As a result, we have now withdrawn the campaign,” said Sony, which has also removed the image from its Dutch PSP site and apologized to those put off by the ad.
Originally, when I wrote abut this I mentioned the “showbiz” aspect of the Sony ad campaign. The old saying goes, bad publicity is good publicity. Another way to look at it is free publicity is great publicity. I don’t know how many billboards this ad appeared on. I’m thinking not many, but it caused enough “concern” that it was seen everywhere, even here.
This statement is in no way meant to be an apology. It is more of the same tactics. Are we supposed to interpret the Dutch as being insensitive? The words “may have caused concern in some countries not directly affected” could be interpreted, “we meant to offend only the Dutch, everybody else jumped on board”.
The C.D.s arrived today but the radio interview was moved to tomorrow morning. It is hot and humid in the Ozarks, the kind of weather old timers call “close”.
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Tags: disruptive advertising
Z.Z. Bachman wrote,
Good luck with your blog… Jayne over at BE refered some of us here! Good job.
I will attach an invite to our OpenRing blog ring.
The writers of ZardozZ News & Satire and the ZZ OpenWeb Portal search the web for interesting feed content and we came across your site today. We would like to invite you to add your site’s url to the ZZ OpenRing blogring as your material appears interesting and aligned with our readership. If you are interested you can find further information at the ZZ OpenRing. This is not meant as spam but as an invitation. Hope you’ll join us…
Link | July 14th, 2006 at 8:57 pm