What a beautiful day. Right now, it’s in the mid 60’s, no clouds, no wind; Ive got my little “skylight” open.
So, I’m sitting here, about to start on my last cup of coffee, transition period. I just finished a good practice session on the old Telecaster, which I just notice has a pretty good chink on the finish from something, that I don’t remember, that must have happened over the weekend. Who knows? I know this; I won’t ever need one of those pre-worn guitars because I seem to be able to knock the hell out of them in pretty short order.
Anyway, it’s the time of day when I look around the net to see what’s going on in the music business. It’s getting harder and harder to figure. Check this out.
7-11, the retailer known for its icey confection the Slurpee, is partnering with Activision, Microsoft and Coca-Cola to promote the upcoming video game Guitar Hero: Aerosmith.
That is seven brand names in one sentence. That would make a NASCAR driver jealous, right there.
The focus of the May promotion will be Full Throttle Frozen Blast Slurpees, which are made with Coca-Cola’s energy drink Full Throttle. Characters from the game, which features not only the music of Aerosmith but also bands they played with and those that influenced with such as Mott the Hoople and Cheap trick, will appear on Slurpee cups while a contest on slurpee.com will let users upload codes from the Full Throttle Frozen Blast Slurpee cups for a chance to win a copy of the game and Microsoft’s currency known as points.
How does a deal like that get done? Who gets on the phone first? And, if I’m ciphering correctly, this means that there may be a chance that I could see these guys…
…on a Slurpee cup!!
Hunh?
Surreal.
“The sweet spot of the core Slurpee customer is between 18 and 24 years old,” said Jay Wilkins, brand manager for Slurpee and Big Gulp beverages, in a statement. “Our goal is to keep Slurpee as cool today as it was to teens and young adults in the 1960s when it was introduced.”
I’m hearing you loud and clear there, Jay. Can’t wait for the Activision, Sprint, Hormel, Howling Wolf Hot Dog.
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Tags: guitar hero, jay wilkins, mott the hoople, Music, Music Business, NASCAR, slurpees, Telecaster
Jayne d'Arcy wrote,
I think I’d rather see the green trees on a Slurpee cup.
Link | May 6th, 2008 at 4:14 am
Don Knots and the Cat-Scene-Investigators wrote,
Our Slurpees were frozen Coca Cola in bottles from the red dispenser vending machine that stood outside the 7 Eleven. Frozen because overnight the refrigeration didn’t cycle off, and morning bottles were usually half frozen… in Houston, West University Place, days are hot and humid… We just thought it was the way things are in ‘63.
Outdoors, we would buy an early cold one, 10 cents, I think, and most of us would save the bottles to get the deposit back, 3 Cents per bottle. You see, we lived in a green economy back then.
Except for Jimmy Teeter who decided the bottles would be more fun if filled with gas with a rag stuffed in the top, lit and thrown into the concreted ditch behind the store… we owned the streets back then, And Jimmy was the Huck Finn of our Sunset St Gang.
It turns out Jimmy had recruited Larry Bugsbee, who was the junk ball knuckler pitcher on the little league team, who also couldn’t get enough of the sensational ditch bombs, and well the WUP Police froze him in mid toss, but then started screaming for Larry to “Throw it: throw it…. NOW!”
I truly think Slurpees started as half-frozen bottles of Coca Cola’s in the morning.
Don Knots and the Cat-Scene-Investigators’s last blog post..Bluebonnets
Link | May 6th, 2008 at 7:32 am
Pribek wrote,
“Molatav Slurpee”-Now, that’s a brand name
Link | May 6th, 2008 at 7:45 am
Don Knots and the Cat-Scene-Investigators wrote,
If you Pribweks were any drier, your humor would be ain’t:
Addendum to the previous — took a while to remember who, what, where… and why.. Alice sang this one:
uhhhh… no… am I lost in America?? Oh, well the brand plays on !!
Don Knots and the Cat-Scene-Investigators’s last blog post..Bluebonnets
Link | May 6th, 2008 at 12:34 pm
Pat Darnell And Friends wrote,
This could be a patron winning graphic on what were originally called ICEE ’s [and BTW, the first cups were like waxy paper beer cups one finds at the Astro's ballgames] today Slurpee Cups:
http://pribek.net/2008/04/03/coffee-drinkers-are-less-likely-to-be-demented/
http://pribek.net/wp-content/uploads/2008/04/feb21-002ed.jpg
…no?
Okay, I’ll get right on it.
Link | May 7th, 2008 at 1:48 pm