Maybe it should be “sings on” or “croons on”. Get ready for a full force Frank Sinatra multi-media assault.
From the L.A. Times.
Late last year, the Sinatra heirs signed a pact with Warner Music Group Corp. that will bring Ol’ Blue Eyes back in a big way, not just as a digitally resurrected entertainer but also as an advertising pitchman and, potentially, the name on the marquee of a feature film, a Broadway show and a casino and resort.
Everybody wants to bet on a sure thing and there is no surer thing than Frank Sinatra, right?
I don’t know, cashing in on a legacy is tricky business. People will look but, if it’s in poor taste or misdirected in any way, it will tarnish the legend.
The heirs aren’t all brimming with confidence.
Nancy also said her father “never wanted his image to be on an ashtray” and that any advertising “must be equal to his excellence, which is not easy to do.”
Frank Jr. says…
“This is the first I’m hearing about a lot of these things,” he said. “I’m the last person to hear about these things. . . . I’m not party to all those decisions, not like I would like. That’s the way it came down.”
In has famous essay for Esquire back in 1966, “Frank Sinatra Has A Cold”, Gay Talese must of had a glimpse into the crystal ball.
In an age when the very young seem to be taking over, protesting and picketing and demanding change, Frank Sinatra survives as a national phenomenon, one of the few prewar products to withstand the test of time.
May 12th, 2008 at 1:57 pm
Prewar Products — ’s got a nice alliteration thing goin’ on… hmmmmmm.. — maybe I should look into some of that.. picketing, protesting, pickled, patriot, pious, pulse, pandered, pugilist, Ypsilanti, perished <i.– thanks agin’ JP.
Signed, your friend,
Wm. Barret Travis, Alabama Lodge No.3 – Free and Accepted Masons, later joined the Alabama militia as adjutant of the Twenty-sixth Regiment, Eighth Brigade, Fourth Division; American lawyer and soldier; At age 26, commander the Republic of Texas forces, died at the Battle of the Alamo ..huh?