And The Brand Plays On Pt.6
Man oh man, there’s nothing I like better than a big ol’ sack of Frito’s brand corn chips.
The other day day, I was working on some chord substitutions and snacking on some Frito’s and I thought to myself; “I wonder if country music superstar Tim McGraw likes Frito’s brand corn chips as much as I do?” Then, I thought to myself; “Wouldn’t it be great if country music superstar Tim McGraw did like Frito’s and he was inspired to design his own special flavor of Frito’s brand corn chips?”
Then, I saw this from Billboard Biz. It was like a spicy dream come true.
Not only will Fritos be the “official snack” of Tim McGraw’s upcoming Live Your Voice trek, but the food company will also give the country artist his own chips flavor: the limited edition Tim McGraw Spicy Jalapeño Fritos.
Beginning next week, Wal-Mart stores nationwide will carry McGraw’s Spicy Jalapeño Fritos. The limited edition chips flavor is part of a larger partnership between Fritos and McGraw, who will also appear in TV commercials and print advertisements for the brand.
A few words about the Frito Bandito Eraser:
These were all the rage in the early ’70s. If you didn’t have one, you weren’t cool. The only way to get one was to convince your Mom to buy one of those boxes of little individual bags of Frito’s, and she didn’t want to do that because, the boxes of individual bags cost way more than it would cost to get a regular bag. If you were able to con her in getting the box of individual bags and lucky enough to score your very own Frito Bandito Eraser, it took you about 15 seconds to figure out that it couldn’t erase anything. The Frito Bandito Eraser sucked. Yet, we all had them on the end of our #2 pencils.
Hey wouldn’t it be great if they made a new Frito Eraser and, instead of the Frito Bandito, they used a likeness of Country Music Superstar Tim McGraw?