And The Brand Plays On Pt.6

May 14, 2008 · Posted in branding, business, Celebrity, Marketing, Media, Music Business 

Man oh man, there’s nothing I like better than a big ol’ sack of Frito’s brand corn chips.

The other day day, I was working on some chord substitutions and snacking on some Frito’s and I thought to myself; “I wonder if country music superstar Tim McGraw likes Frito’s brand corn chips as much as I do?” Then, I thought to myself; “Wouldn’t it be great if country music superstar Tim McGraw did like Frito’s and he was inspired to design his own special flavor of Frito’s brand corn chips?”

Then, I saw this from Billboard Biz. It was like a spicy dream come true.

Not only will Fritos be the “official snack” of Tim McGraw’s upcoming Live Your Voice trek, but the food company will also give the country artist his own chips flavor: the limited edition Tim McGraw Spicy Jalapeño Fritos.

Beginning next week, Wal-Mart stores nationwide will carry McGraw’s Spicy Jalapeño Fritos. The limited edition chips flavor is part of a larger partnership between Fritos and McGraw, who will also appear in TV commercials and print advertisements for the brand.

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Country Music Superstar Tim McGraw

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Original Frito’s Spokesman

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The Dreaded Frito Bandito Eraser

A few words about the Frito Bandito Eraser:
These were all the rage in the early ’70s. If you didn’t have one, you weren’t cool. The only way to get one was to convince your Mom to buy one of those boxes of little individual bags of Frito’s, and she didn’t want to do that because, the boxes of individual bags cost way more than it would cost to get a regular bag. If you were able to con her in getting the box of individual bags and lucky enough to score your very own Frito Bandito Eraser, it took you about 15 seconds to figure out that it couldn’t erase anything. The Frito Bandito Eraser sucked. Yet, we all had them on the end of our #2 pencils.

Hey wouldn’t it be great if they made a new Frito Eraser and, instead of the Frito Bandito, they used a likeness of Country Music Superstar Tim McGraw?

Comments

8 Responses to “And The Brand Plays On Pt.6”

  1. Pat Darnell and Friends on May 14th, 2008 6:37 pm

    Super yay !…so we could all shove our No. 2 pencils up his backside? Who’s Tim McGraw, again?

    Pat Darnell and Friends’s last blog post..Hi mom

  2. Jayne d'Arcy on May 15th, 2008 1:31 am

    I had one of those stupid erasers. But… *cough* I stole it from someone.

  3. Ovidiu - GuitarFlame.com on May 15th, 2008 5:23 am

    You must be some kind of wizard, Jack!
    Try to ask yourself which will be the lucky numbers next time on the lottery, considering the chips thing, you may win, who knows? ;-)

    Ovidiu – GuitarFlame.com’s last blog post..Back in time, everytime…

  4. Watermang on May 15th, 2008 7:35 am

    Ai, yi yi yi…

    (Great. Now I can’t get that song out of my head.)

  5. Pribek on May 15th, 2008 7:42 am

    sometimes it helps to hear the song

    http://youtube.com/watch?v=nMcW6esMN3c

  6. Sans Direction on May 15th, 2008 8:58 am

    And here I thought the worst thing ever inside a Wal-Mart were Randy Jackson Oreos.

    Sans Direction’s last blog post..A Little Green Rosetta

  7. Pat Darnell and Friends on May 15th, 2008 9:55 am

    Come on Jayne… it must not, have been all that ‘stupid’…eh? Did you notice back then the miniature inscription on the Frito Bandit-o eraser? PORP… [Property of Raymond Pribek] Now you’re in real trouble… as a matter of fact he stole it back and has it in his secret cigar box of secret things.

    youTube: I may have lived too long but,I have to say this: The cartoon character in the youtube bit looks like a half-breed produce manager at a Kroger store… with a degree in English Lit. no? PORP, hehe

    Pat Darnell and Friends’s last blog post..MooPig “Itchy all Over” Department

  8. Pat Darnell and Friends on May 15th, 2008 10:01 am

    Ovidiu Said It — http://feeds.feedburner.com/~r/guitarflame/~3/290709648/

    I remember what somebody (70 years old), told me once: it is just the body that gets old, not the spirit! Inside we are the same! Man, how right he was! This line stayed in my head till now and each time I see these guys on stage I remember it.

    Young shredders, respect your elders, for one day you may be one !!

    Pat Darnell and Friends’s last blog post..MooPig “Itchy all Over” Department

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