Rolling Stone is changing format, going with a smaller digest size. From the NY Times.
Along with the change in size, Rolling Stone will switch to heavier, glossy paper and sleeker page designs, and it will be glued rather than stapled — “perfect bound” instead of “saddle stitched,” in magazine lingo — giving it a flat spine rather than a tapered edge. In all, the revisions make for a more professional, more grown-up look.
It looks grown-up.
Yeah.
Publisher Jann Wenner says….
“The consumer we want to reach watches ‘Lost’ on a big TV screen, on a computer screen and on an iPhone,” he said. “They’re agnostic on format.”
Sounds like pretty grown-up stuff Jann.
It occurs to me that I’m grown-up enough to remember the last time Rolling Stone did this, going from the newspaper format to the magazine format. It was late 70s-early 80s. It coincided with when the content went straight to hell. It’s about the time that Rolling Stone became a fashion magazine.
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Tags: content, fashion magazine, jann wenner, rolling stone
Sans Direction wrote,
I haven’t had a single thought to spare for the Stone in nearly 20 years. Now it’ll look like GQ or something?
Link | August 11th, 2008 at 9:44 am
Pribek wrote,
It’s been a bush league GQ for a good while.
Link | August 11th, 2008 at 10:27 am