UK-based clothing retailer Sainsbury has worked a deal with E.M.I. to license classic song lyrics for a clothing line. From Billboard….
EMI Music Publishing will license lyrics from classic songs in its more than 1.3 million song catalog to a clothing line operated by the 545-unit UK-based retailer Sainsbury. The merchant’s Tu Clothing division, which is featured in 281 of the chain’s store’s, is launching a new collection for men, woman and children and will feature words from classic songs such as “My Girl,” “ABC,” “(Theme From) The Monkees,” Wild Thing,” and “Dancing In The Street.”
“(Theme From) The Monkees”!!?? Hunh?
“Classic songs are part of the fabric of everybody’s lives, and we’re delighted that people will now be able to wear their favorite songs through this deal,” said EMI’s head of media licensing Steve Hills said in a statement.
The fabric of everybody’s lives…these marketing cats are just too clever.
Lyrics as fashion statement…people get that marketable instant recognition when they hear the words in the musical context. But, they don’t carry the same weight standing alone. Great lyrics often make for crappy poetry. Will they work as fashion? Will people buy this stuff?
“The people at Sainsbury’s and Tu Clothing really understand the importance of music and its legacy, and we’re looking forward to bringing lyrics to life through what will hopefully be a long partnership.”
Well, it’s just more of the, trying to cash in on something that was created previously, sort of stuff that is rampant. That doesn’t mean I’m against it. Probably be some songwriters somewhere, that haven’t taken a buy out, that will be making a buck.
Plus, we can play the “What lyric would you like to see on a garment?” game.
My choice would be yellow lettering on a shiny, purple, wife-beater sleeveless T that has this emblazoned on the front…
Since you’ve gone it’s a losing battle
Stampeding cattle
They rattle the walls
Rick Danko was always a snappy dresser.
As always, make sure you are buttoned correctly then, press pause on the music player located in the side bar before playing the YouTube.
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Tags: and the brand plays on, E.M.I., Hunh?, Rick Danko
Dave wrote,
I remember one evening, Charlie Ford, my drummer neighbor from downstairs, came up for a beer. He was also an electrical engineer with Brown & Root. He had a copy of “Music From Big Pink.” We listened to it on my Technics turntable through some Fisher speakers, I finally found some three ways, and a Harmon Kardon amp. We listened to it all night, talking about the different sounds, from the different rooms in the house. We both were in love with “The Band”,I still am. Just like my ex-wives.
Link | October 9th, 2008 at 8:03 pm
Sans Direction wrote,
First, all time best rock T-shirt: Soul Asylum. Red shirt, white cursive lettering, big white swirl across the bottom. “You Can’t Feel The Beating”. I so wish I had bought that shirt when I saw it.
Around thist time of year, I harken back to the Buffalo Springfield: “Singing songs and carrying signs, mostly saying ‘Hurray for our side’.” The signs in most political demonstrations I see might as well say “I’m part of SOME GROUP and it makes me cool”. But I don’t want that on a shirt.
Favorite lyric: Wilco, “I Thought I Held You”: “I’m like a songwriter. You’re the reason I’ve run out. Run out of metaphors.” Still, not good shirt material.
Got it. “Thela Hun Ginjeet”. “This is a dangerous place”.
Link | October 9th, 2008 at 8:29 pm