Mar 072009
OK, so I need to get deodorant and coffee. Now, I could go to the convenience store and pay literally twice as much for the two items. Or, I could drive a few extra miles and “save”.
Of course, the deodorant is on one side of the Super Center and the coffee is on the other. See, they want you to walk the whole store. So, while I’m walking, I pick up some Roasted Garlic Triscuits (on sale) and a box of doughnuts.
My total is roughly the same as it would have been for the deodorant and coffee at the quick shop. Driving down the road, I felt like I got the doughnuts and Triscuits for free! And, a healthy walk.
And, that’s how they get you.
In a movie called Idiocracy, a company called BRAWNDO has bought the FDA and the GAO of future America. Our time traveling hero lands there in that future, and discovers that Brawndo is a supplement drink with electrolytes.
Our hero takes an IQ test on his way to jail… and is promoted to Secretary of the Interior as the smartest man on the planet.
He soon discovers that BRAWNDO has replaced the entire water supply, including irrigation for crops. He supplants Brawndo with water, the plants grow… famine is averted. BRAWNDO stock falls to pennies, economy collapses, hero is condemned to death.
Next time you see Sasquatch traversing from the [highly questionable] “Deodorant” side of WalMart to the “Coffee” side, while filming the event… you may draw any parallels you wish.