Mar 272009

I remember hearing a story about how Neil Young wanted to release the Harvest album with biodegradable jackets that would start to disintegrate after the shrink wrap was removed. The lesson may be; don’t try to cross-pollinate your marketing gimmick with your doors of perception.

I thought about that when I read this quote from Asher Roth, author of the underachiever anthem “I Love College”, about his new album release…(from Black Book Mag)

It drops on 4/20 and the first 5,000 CDs—hopefully, because they might cut it back to 1,000—will be wrapped in clear, plastic joint paper, so that you can actually smoke the CD, which is dope.

Clear plastic joint paper?

Just why do they call it dope anyway?

Spark it up Sparky.

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3 Responses to “Target Marketing”

  1. Well — light my hair, and beat out the fire with your boot, I do not know. You have to be rich to be insane, Boss Hawg, losing your mind is not a luxury for the middle class.
    I know, I know — that is so not fair.

    … But latent genius is always a contingency plan; you did after all get Neil Young, biodegradable, Harvest, cross-pollinate marketing, doors, Asher Roth, College, and dope squished into two short paragraphs… I feel relieved…

    …and that is dope, mi amigo.

  2. ‘Rock Band’ Ticks Off 40 Million Tracks Sold, $1 Billion in Revenue
    by Paul Miller, posted Mar 28th 2009 at 2:31PM

    That’s a lot of dollars. Also? A lot of Mötley Crüe. Seriously, people, calm down. As of right now ‘Rock Band’ has 614 songs on offer, 269 different artists, 11 full albums, more revenue than any other game in 2008, $1 billion total in North American retail sales, 40 million tracks sold, and unhindered wallet access to countless deluded human beings who think they’re rock stars.


    AND –

    Lights Out Worldwide Mark Earth Hour
    By VANESSA GERA, AP
    posted: 54 MINUTES AGO

    BONN, Germany (March 28) — From an Antarctic research base to the Great Pyramids of Egypt and beyond, the world switched off the lights on Saturday for Earth Hour, dimming skyscrapers, city streets and some of the world’s most recognizable monuments for 60 minutes to highlight the threat of climate change.
    Time zone by time zone, nearly 4,000 cities and towns in 88 countries joined the event sponsored by the World Wildlife Fund to dim nonessential lights from 8:30 p.m. to 9:30 p.m.

    Well, I suppose that covers ears and eyes. Maybe this is all a Spencer Tunick photo op… scheme; no?

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