Music fan/journalist…Seize the Day!

If you look around at the music news, there’s nada. Yesterday, pundit/wonk types were talking about whether or not Jessica Simpson was being dropped by Sony Nashville. And, the story there is; it no longer works to take a beautiful person who actually can sing in tune, that is already in the pop culture lexicon and plug her in to the machine, put her with with the best writers and production people. You can’t manufacture a career with all those ingredients.

Stuff like that, mile markers to the end of the mainstream are everywhere you look.

But the thing is, the mainstream is already over. And, when the mainstream is gone there’s nothing to react to, nothing to get snarky about, nothing to “rebel” against.

There is no host body, you see?

Now is the time for substance. If you can back your play with substance, there is going to be a place for you. And you know, for years now, I’ve been on the fact that it’s music business first-all other creative content based businesses to follow and that always applies.

The music fan/journalist has a golden opportunity right now. The music fan/journalist is in a position to be the steward of substance. It’s going to take some eggs though because, it’s not as easy as just reacting to the mainstream. You have to seek out substance and put your stamp of approval on it. You have have to be willing to say; “I believe in this” rather than; “This sucks”.

You have to seek substance, take a stand, and back your play with your own substance as a writer. If you can do this music fan/journalist, now is your time; seize the day.

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