Beatles Retail Strategy
The lads have taken a step beyond the big box exclusive deal. From Brand Week…
The Beatles will get a little help from new corporate friends on Sept. 9 when EMI Music embarks on the global launch of its digitally remastered Beatles catalog on CD to coincide with the release of videogame The Beatles: Rock Band.
It will be hard to miss the push this fall as Restoration Hardware, Starbucks, Whole Foods, Ralph’s, Pathmark, 7-Eleven and Blockbuster all promote the CD collection.
The idea here, near as I can figure, is to capitalize on the impulse buy. Like…”I just came in for a Slurpee but, I think I’ll pick up the entire Beatles catalog as well”…or, “I came in to get some organic hearts of palm but, I couldn’t resist this Fab Four boxed set.”
“Honey, on your way home, could you pick up a chalk line and the ‘Beatles Remastered’”?