Rammstein Takes A Crack At The New Business Model

October 25, 2009 · Posted in Marketing, Music Business 

German band, Rammstein, has released a new album, Liebe ist für alle da (Love Is There For All Of Us). It appears that the group has embraced the “new business model” tenets; get viral and offer something above and beyond, something special, for the real fans.

To that end, Rammstein has unleashed a series of quirky TV/online ads. This one has a S&M theme…

Click pause on the music player located in the side bar before playing the video.

And…there is also a special edition boxed set available at What Records…

up-rammsteindildoboxLG

The Deluxe Aluminium Suit-Case contains a Special Edition CD, plus a bonus CD, 6 Pink Plastic Dildos, Handcuffs, Lube and much more. I hope to get more details shortly but I know it is a Fantastic item as no expense has been spared because the band cares about its fans.

£249.99

By the way, the band cares so much about their fans that the dildos are reproductions of the members actual members so, folks can feel a real connection to the objects of their fanaticism.

So, fezzes off to Rammstein for realizing their target demographics and market potential in these tough times.

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Comments

3 Responses to “Rammstein Takes A Crack At The New Business Model”

  1. Pat Darnell and Friends on October 25th, 2009 9:33 am

    I thought Rammstein was an all girl Jewish American Princess band … or is it … hmmm?

    [ ... ]

    I remain confused; go ahead incarcerate me. I’ll never get better.

  2. Pribek on October 25th, 2009 9:37 am

    You’re so hip

  3. Pat Darnell and Friends on October 25th, 2009 5:02 pm

    I suppose then that makes me a “hip off the old hock ..” yes?

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