Rammstein Takes A Crack At The New Business Model
German band, Rammstein, has released a new album, Liebe ist für alle da (Love Is There For All Of Us). It appears that the group has embraced the “new business model” tenets; get viral and offer something above and beyond, something special, for the real fans.
To that end, Rammstein has unleashed a series of quirky TV/online ads. This one has a S&M theme…
Click pause on the music player located in the side bar before playing the video.
And…there is also a special edition boxed set available at What Records…
The Deluxe Aluminium Suit-Case contains a Special Edition CD, plus a bonus CD, 6 Pink Plastic Dildos, Handcuffs, Lube and much more. I hope to get more details shortly but I know it is a Fantastic item as no expense has been spared because the band cares about its fans.
By the way, the band cares so much about their fans that the dildos are reproductions of the members actual members so, folks can feel a real connection to the objects of their fanaticism.
So, fezzes off to Rammstein for realizing their target demographics and market potential in these tough times.