Rammstein Takes A Crack At The New Business Model

German band, Rammstein, has released a new album, Liebe ist für alle da (Love Is There For All Of Us). It appears that the group has embraced the “new business model” tenets; get viral and offer something above and beyond, something special, for the real fans.

To that end, Rammstein has unleashed a series of quirky TV/online ads. This one has a S&M theme…

Click pause on the music player located in the side bar before playing the video.

And…there is also a special edition boxed set available at What Records

up-rammsteindildoboxLG

The Deluxe Aluminium Suit-Case contains a Special Edition CD, plus a bonus CD, 6 Pink Plastic Dildos, Handcuffs, Lube and much more. I hope to get more details shortly but I know it is a Fantastic item as no expense has been spared because the band cares about its fans.

£249.99

By the way, the band cares so much about their fans that the dildos are reproductions of the members actual members so, folks can feel a real connection to the objects of their fanaticism.

So, fezzes off to Rammstein for realizing their target demographics and market potential in these tough times.

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Blogplay
  • email
  • MySpace
  • PDF
  • RSS
  • StumbleUpon
  • Technorati
  • Tumblr
  • Twitter
This entry was posted in Marketing, Music Business and tagged , , , , , , . Bookmark the permalink.

3 Responses to Rammstein Takes A Crack At The New Business Model

  1. I thought Rammstein was an all girl Jewish American Princess band … or is it … hmmm?

    [ ... ]

    I remain confused; go ahead incarcerate me. I’ll never get better.

  2. I suppose then that makes me a “hip off the old hock ..” yes?

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>