“Sensory Branding”, that’s a new one on me but, apparently I’m out of the loop because, I did a web search and it’s all over the place.
I saw the phrase in a Muzak press release a couple of minutes ago…
Muzak, the world’s leading provider of music, messaging and digital signage services for businesses, is excited to announce Touch, an exclusive new experience design and sensory branding firm.
About Touch
Touch is a solutions-driven experience design firm that specializes in audio and sensory branding. Drawing from Muzak’s heritage in audio branding, proven expertise matching media with brands, deep access to content and massive installation network, Touch offers brands a true single source solution. Through the strategic application of custom music, voice, video and scent, Touch amplifies every experience consumers have with a brand – no matter where they encounter it.
Scent?
First off, the name, “Touch”…ewwwww…the marketing is going to touch me, feel me, invade my personal space.
Also, what kind of evil, Orwellian, tortured soul is this kind of writing…
solutions-driven
audio and sensory branding
deep access to content
massive installation network
strategic application
no matter where they encounter it
…going to appeal to?
UPDATE:
I got an email from Brittany at Muzak cordially asking me to remove a photo of the Muzak logo. So, I am replacing the photo of the Muzak logo with a quote from the great Lily Tomlin…
I worry that the person who thought up Muzak may be thinking up something else.
John Lennon for Citroën.
As always, click pause on the music player located in the side bar before playing the YouTube.
Sean Lennon, via his Twitter, says…
She did not do it for money. Has to do w hoping to keep dad in public consciousness. No new LPs, so TV ad is exposure to young
She meaning Yoko, I’m assuming, who surely doesn’t need the dough. But, is it a good idea?
From Ads Of The World…
Whhen Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.
“Tongue-in-cheek” yes…You got to know that the Viagra internal sales team office party is just off the chain!
Don’t know why but it made me think of this classic folk song.
As always, ask your doctor if you’re physically able to click pause on the music player located in the side bar before playing the YouTube.
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