And The Brand Plays On Pt. 24
KISS bass player, Gene Simmons is part of a marketing firm, Simmons Abramson. From Blabbermoth, Simmons poots forth the notion that he is, at the very least, an influential force in the branding community…
“I’m the guy who came up with the ‘I Am Indy’ campaign that IndyCar began using years ago. I also co-wrote (with Bag) the song, ‘I Am Indy’ (”cause I love the way I feel, when I get behind the wheel… I Am Indy’).
“Needless to say, the ‘I Am Indy’ campaign and branding was seen all over the place — on TV (ABC, ESPN and elsewhere)… at every IndyCar race (large ‘I Am Indy’ grass and foliage designs on the racing field)… on stickers, in magazine advertisements, in co-branded ads with Firestone and…. well, all over the place…
…”Soon thereafter, we noticed (and so did the marketing world) — the ‘personalization of large branded campaigns.’
NFL – ‘I Am The NFL’
Disney – ‘I Am Disney’
IAMS (pet food) – ‘I Am Iams’
Jeep (trucks) – ‘I Am Jeep’
The UN (United Nations) – ‘I Am Powerful’
C.A.R.E. – ‘I Am Care’
KROQ (radio station) – ‘I Am KROQ’
Wolverine (clothing) – ‘I Am Wolverine’
And he went on to talk about Simmons Abramson deals gone south with other companies (University of Phoenix, Rogue Films) that stole his idea; “I Am A Phoenix”…”I Am Rogue”.
OK then, let’s reset here. Below, we have a clip featuring the jingle (written with Bag) “I Am Indy”.
As always, make a personal connection and click pause on the music player located in the side bar before playing the YouTube.
Hunh!!??
I am stupefied!
And The Brand Plays On Pt. 23
Barbara Orbison has announced the launch of Pretty Woman Perfume. From a press release…
“It has been a life-long dream of mine to create a perfume that speaks to women everywhere,” comments Barbara. “I believe that within every woman there is a pretty woman and my signature fragrance helps bring that out that inner confidence and spirit so they feel strong, empowered, sensual and pretty.”
Like the notes of a song, the notes of Pretty Woman Perfume open to reveal a complex melody of florals, spices and woods. Its crisp, luminous bergamot top note evolves to reveal a full, vivacious middle note accord of stargazer lily, red rose and carnation. The fragrance’s base note accord of fresh amber, patchouli, vanilla, atlas cedar and sacred incense combine with a lingering everlasting warmth and harmony.
Good thing Fred Foster didn’t take Wesley Rose’s advice to release the song without drums, yes?
And The Brand Plays On Pt. 22
Dokken teams up with Norton Anti-virus.
No…really.
And, it’s cute.
No…really.
As always, it’s never too late to click pause on the music player located on the side bar before playing the YouTube.
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Pribek At Zazzle
The post to blame: Most Peculiar Mama (Don't Eat Your Cat)
