It’s Monday morning and, in case you were wondering, it’s still all about the money. From Yahoo News.
U.S. brewer Anheuser-Busch Cos Inc. agreed to a $50 billion takeover by Belgium-based InBev, a source familiar with the situation said on Sunday, creating the world’s largest beer maker.
That’s right, after all of the squawking, manipulation of public opinion, calling in of political markers, petitions blah, blah, blah….Anheuser-Busch, the pride of St. Louis for 150 years, has caved in, taken the cash, sold out. And now, the King of Beers is a Belgian/Brazillian conglomerate.
The deal brings an amicable resolution to a month-long saga that was becoming increasingly hostile as the two companies sued each other and InBev set the stage to try to replace Anheuser’s board of directors.
Led by Chief Executive Carlos Brito, InBev is known for ruthless cost-cutting.
Not to worry, cost cutting doesn’t always mean downsizing sometimes, it can be achieved by merely sacrificing quality.
InBev promises that it will be business as usual, there will be no drastic changes.
With a bold P.R. move, clearly designed to ease the minds of consumers and hammer home the point that, not only the tradition will continue, the tradition will be better, InBev proudly introduces the new and improved Bud Girls.
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