Maybe it should be “sings on” or “croons on”. Get ready for a full force Frank Sinatra multi-media assault.
From the L.A. Times.
Late last year, the Sinatra heirs signed a pact with Warner Music Group Corp. that will bring Ol’ Blue Eyes back in a big way, not just as a digitally resurrected entertainer but also as an advertising pitchman and, potentially, the name on the marquee of a feature film, a Broadway show and a casino and resort.
Everybody wants to bet on a sure thing and there is no surer thing than Frank Sinatra, right?
I don’t know, cashing in on a legacy is tricky business. People will look but, if it’s in poor taste or misdirected in any way, it will tarnish the legend.
The heirs aren’t all brimming with confidence.
Nancy also said her father “never wanted his image to be on an ashtray” and that any advertising “must be equal to his excellence, which is not easy to do.”
Frank Jr. says…
“This is the first I’m hearing about a lot of these things,” he said. “I’m the last person to hear about these things. . . . I’m not party to all those decisions, not like I would like. That’s the way it came down.”
In has famous essay for Esquire back in 1966, “Frank Sinatra Has A Cold”, Gay Talese must of had a glimpse into the crystal ball.
In an age when the very young seem to be taking over, protesting and picketing and demanding change, Frank Sinatra survives as a national phenomenon, one of the few prewar products to withstand the test of time.

Is he turning in to Sean Connery?
Remember “The Lamb Lies Down On Broadway”?

Gabriel is involved in a new website, The Filter. From the LA Times.
“We’ve all sat there at the computer with muscle fatigue in our thumbs and faced with so much information without focus,” said Gabriel, a partner in the new website. “Getting the good stuff without the grief, that is the dream. And I’m not talking just about music, I mean everything. Not just a disc jockey, but a life jockey.”
TheFilter.com has a beta launch today and goes public in May to join a wide and churning group of recommendation engines. (Many track only music preferences; the Filter aspires to add film to the mix.)
Life Jockey, sure Pete. Well I went over to thefilter.com and signed up. Why? I don’t know, I’m not really a consumer in a traditional sense so, I guess I just want to see the recommends. See, if it actually comes up with stuff I like. And, like everything else, it isn’t really a new idea but, if it works better, I’m interested in seeing it in action. And, Peter Gabriel is involved.
This message was is from the site.
We have been busy building our new website and we’re pleased to announce that it’s nearly ready. Approx 320 cups of tea between us and we’ll be there.
Anyway, about two cups of tea ago, they sent me an e-mail saying they will send me an e-mail so, I’ll let you know.

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