I got all excited when I heard that Sheryl Crow has an innovative new marketing plan that she is calling the “Tupperware” party approach for plugging her new album. I’ve had my eye on one of these for a while now.
Magical for Molded Desserts & More!
Alas, Sheryl’s plan has nothing to do with actual Tupperware. From Billboard.
Sheryl Crow is giving away free music — a tactic she calls the “Tupperware” party approach to inspiring young people to vote. The singer announced a plan today (Aug. 21) to give a digital copy of her album “Detours” to the first 50,000 people who register three friends to vote.
Woah! Three People? You got to convince three people to register to vote in order to get a free download?
I’m going to pass on that one. I don’t know three people that should be voting. But hey, go for it kids.
Sheryl also pines for the days of good protest songs.
Crow suggested that more musicians should use their music to promote issues that affect Americans. She said she was inspired by pop musicians from the 1960s and 70s, when political songs were performed by Edwin Starr, Buffalo Springfield, Marvin Gaye and Peter Paul & Mary.
“There was healthy competition among artists to create art that was commercial and political at the same time,” Crow said. “Our music (now) is not representing the times — at least not socially and politically. Or maybe we’re just distracted.”
Uhhh…..What’d you say there Sheryl?…Sorry, I was away there for a sec….I was thinking about this groovy Hamburger Press and Freezer Set.
Get 'em Ready for Grilling!
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