Pribek

“Sensory Branding”, that’s a new one on me but, apparently I’m out of the loop because, I did a web search and it’s all over the place.

I saw the phrase in a Muzak press release a couple of minutes ago…

Muzak, the world’s leading provider of music, messaging and digital signage services for businesses, is excited to announce Touch, an exclusive new experience design and sensory branding firm.

About Touch
Touch is a solutions-driven experience design firm that specializes in audio and sensory branding. Drawing from Muzak’s heritage in audio branding, proven expertise matching media with brands, deep access to content and massive installation network, Touch offers brands a true single source solution. Through the strategic application of custom music, voice, video and scent, Touch amplifies every experience consumers have with a brand – no matter where they encounter it.

Scent?

First off, the name, “Touch”…ewwwww…the marketing is going to touch me, feel me, invade my personal space.

Also, what kind of evil, Orwellian, tortured soul is this kind of writing…

solutions-driven

audio and sensory branding

deep access to content

massive installation network

strategic application

no matter where they encounter it

…going to appeal to?

UPDATE:
I got an email from Brittany at Muzak cordially asking me to remove a photo of the Muzak logo. So, I am replacing the photo of the Muzak logo with a quote from the great Lily Tomlin…

I worry that the person who thought up Muzak may be thinking up something else.

Anyone else see the irony in the fact that Sirius/XM and Muzak could be going bankrupt in the same week?