Rupert Murdoch remains forward-looking, optimistic, positive. From the FT…
“but I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees”.
“Then we’re going to have no paper, no printing plants, no unions,” said Mr Murdoch, who battled printing unions at his Wrapping plant in London more than 20 years ago. “It’s going to be great.”
See, this is what I love about ol’ Uncle Rupe; no public relations, leave that to the minions. Not one word about how his master plan will benefit society, elevate the culture or any of that crap. Just, “I’m going to bust a union, WooHoo!!!”
You go, Master of the Universe!

What a Nimrod.
I wonder what Rupert Murdoch is pondering as he is down $7 Billion and the newspaper industry swirls down the drain. From Breitbart/AFP…
The days of free news online were “going to stop,” he said.
“I believe newspapers will be selling subscriptions on the Web,” he said. “A (newspaper) website will be vastly improved, much more in them and you’ll pay for them.”
“There’s a case that newspapers rushing on to the Web to try and get a bigger audience and get more attention for themselves have damaged themselves,” he said. “Now they’re going to have to pull back from that and say ‘Hey, we’re going to charge for this.’”
Good thinking Uncle Rupe. Charge for it. On the web!
Novel solution my man. That’s why you are the man…man.
Simply charge for it on the web like all those other industries that are thriving from internet revenue…like porn and…uh…Somalian bank scams and…uhhhhh…..weight loss products……..yeah.

Well we haven’t heard much from ol’ Uncle Rupe lately. I wonder what the guy who brought us McPaper is thinking about this interweb? From CNet…
“My summary of the way some of the established media has responded to the internet is this: it’s not newspapers that might become obsolete. It’s some of the editors, reporters, and proprietors who are forgetting a newspaper’s most precious asset: the bond with its readers…
….”The complacency stems from having enjoyed a monopoly–and now finding they have to compete for an audience they once took for granted. The condescension that many show their readers is an even bigger problem. It takes no special genius to point out that if you are contemptuous of your customers, you are going to have a hard time getting them to buy your product. Newspapers are no exception.”
C’mon, it’s at least a little ironic to hear Rupe talking about the down side of monopolies and contempt of the public from proprietors.


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