Rupert’s Pay Wall Strategy
Uncle Rupe has been doing a lot of talking about “pay walls”. You know, like he has on the Wall Street Journal. Where you get a few words and if you want the rest, you got to sign up and pay.
This is from the Telegraph…
He dismissed concerns that readers used to getting news on the Internet for free would be reluctant to pay.
“I think when they’ve got nowhere else to go they’ll start paying,” he said.
Good to see him in form. I’ve missed the Draconian Murdoch.
Does Rupert have a case here?
He’s saying that “citizen journalist” doesn’t have a chance against his guys. He’s saying that, at some point, all of his media is going to have a pay wall and whoever is left in the news game will join forces with him.
Citizen journalist isn’t really a factor. The sites that draw big numbers aren’t reporting they editorialize. But, you have to have something to opine on. Right now, it’s pretty easy to get that WSJ quote or story elsewhere. But, what stops Murdoch from buying up the remaining limping but trusted sources?
Ah Naw…What am I thinking? All it takes is one blogger to have paid access and everybody has it, right? It’s just like the record business, right?
But, what would stop Uncle Rupe from buying off the bloggers? Surely he’s not that evil! I mean…look at him…
Contact form at the top of the page Mr. Murdoch.
Rupert Murdoch Remains Optimistic
Rupert Murdoch remains forward-looking, optimistic, positive. From the FT…
“but I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees”.
“Then we’re going to have no paper, no printing plants, no unions,” said Mr Murdoch, who battled printing unions at his Wrapping plant in London more than 20 years ago. “It’s going to be great.”
See, this is what I love about ol’ Uncle Rupe; no public relations, leave that to the minions. Not one word about how his master plan will benefit society, elevate the culture or any of that crap. Just, “I’m going to bust a union, WooHoo!!!”
You go, Master of the Universe!
What a Nimrod.
Free Online News Is “Going To Stop”!!!
I wonder what Rupert Murdoch is pondering as he is down $7 Billion and the newspaper industry swirls down the drain. From Breitbart/AFP…
The days of free news online were “going to stop,” he said.
“I believe newspapers will be selling subscriptions on the Web,” he said. “A (newspaper) website will be vastly improved, much more in them and you’ll pay for them.”
“There’s a case that newspapers rushing on to the Web to try and get a bigger audience and get more attention for themselves have damaged themselves,” he said. “Now they’re going to have to pull back from that and say ‘Hey, we’re going to charge for this.’”
Good thinking Uncle Rupe. Charge for it. On the web!
Novel solution my man. That’s why you are the man…man.
Simply charge for it on the web like all those other industries that are thriving from internet revenue…like porn and…uh…Somalian bank scams and…uhhhhh…..weight loss products……..yeah.
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