What a beautiful day. Right now, it’s in the mid 60’s, no clouds, no wind; Ive got my little “skylight” open.
So, I’m sitting here, about to start on my last cup of coffee, transition period. I just finished a good practice session on the old Telecaster, which I just notice has a pretty good chink on the finish from something, that I don’t remember, that must have happened over the weekend. Who knows? I know this; I won’t ever need one of those pre-worn guitars because I seem to be able to knock the hell out of them in pretty short order.
Anyway, it’s the time of day when I look around the net to see what’s going on in the music business. It’s getting harder and harder to figure. Check this out.
7-11, the retailer known for its icey confection the Slurpee, is partnering with Activision, Microsoft and Coca-Cola to promote the upcoming video game Guitar Hero: Aerosmith.
That is seven brand names in one sentence. That would make a NASCAR driver jealous, right there.
The focus of the May promotion will be Full Throttle Frozen Blast Slurpees, which are made with Coca-Cola’s energy drink Full Throttle. Characters from the game, which features not only the music of Aerosmith but also bands they played with and those that influenced with such as Mott the Hoople and Cheap trick, will appear on Slurpee cups while a contest on slurpee.com will let users upload codes from the Full Throttle Frozen Blast Slurpee cups for a chance to win a copy of the game and Microsoft’s currency known as points.
How does a deal like that get done? Who gets on the phone first? And, if I’m ciphering correctly, this means that there may be a chance that I could see these guys…
…on a Slurpee cup!!
Hunh?
Surreal.
“The sweet spot of the core Slurpee customer is between 18 and 24 years old,” said Jay Wilkins, brand manager for Slurpee and Big Gulp beverages, in a statement. “Our goal is to keep Slurpee as cool today as it was to teens and young adults in the 1960s when it was introduced.”
I’m hearing you loud and clear there, Jay. Can’t wait for the Activision, Sprint, Hormel, Howling Wolf Hot Dog.
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